Design Assignment Supplement. “Bad Cats” (Sample PSA)

The design assignment asks you to roleplay the part of a creative communicator who works for a boutique advertising agency. Your client has asked you to submit ideas for an integrated public service campaign that includes a print advertisement and a storyboard for a short, 15-second public service announcement (PSA).

This 30 second PSA, allegedly created by People for Ethical Treatment of Animals (PETA), makes a compelling case for spaying and neutering pets.

The assignment is due at the beginning of class on Monday, September 26th. The full assignment description will be distributed in class on Monday, September 19th.

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